Marketing, BBA

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A MINOR IS NOT REQUIRED FOR THE BACHELOR OF BUSINESS ADMINISTRATION DEGREE IN MARKETING

All degrees require a minimum of 120 credit hours, excluding developmental courses. A minimum of 39 credit hours must be advanced level.

GENERAL EDUCATION

For General Education Courses See General Education Requirements

MAJOR IN MARKETING

(3 hours meet general education requirements)

A grade of “C” or higher is required in all Business Core and major courses.

BUSINESS CORE

COURSE

BUSINESS CORE HOURS: 15

MARKETING MAJOR

BUSI 3340 - Contemporary Business II [Business Core]
MKTG 3380 - Marketing Promotions
MKTG 4350 - Consumer Behavior
MKTG 4380 - Marketing Research
MKTG 4388 - Marketing Internship

Select 3 hrs from

Advanced level ACCT courses (3000-4000)

Select 12 hrs from

BUSI 3371 - Decision Sciences for Business
MMAP 2310 - Introduction to Multimedia Applications
MMAP 3310 - Digital Video I
Advanced level MKTG courses (3000-4000)

MAJOR HOURS: 33

TOTAL HOURS: 45

ELECTIVE HOURS: This major requires up to 39 elective hours, which vary depending on course selection in general education, foreign language hours needed, transfer courses, etc.

FOREIGN LANGUAGE REQUIREMENT

8 hours in a single foreign language will be required unless two years of a single foreign language were completed in high school or the student graduated from high school prior to 2019.